The best way to increase your sales and create a more humanized brick-and-mortar retail experience is to choose which technologies to apply in customer service processes inside the store.
For customer service to be successful and leave a good impression that makes your customer return, it’s necessary to improve internal communication with the team and also offer constant training for employees to deal well with the public and with the daily pressures they may face.
And yes, it is possible to motivate your team and promote humanized service. Internal communication needs special attention from the manager to handle conflict management and also perform constant checks on deliveries and the store’s organizational climate.
Humanization in Retail
The socialization part, the conversation, and listening attentively to everything the customer says greatly facilitates the direction of purchases and humanization, as it demonstrates that the salesperson is attentive and available. This will certainly make the consumer return to the store and especially want to be served by that employee.
Conduct a profile analysis with your customer and highlight products that have discounts that day, bestsellers, or even those that match what they’ve requested.
Technology for Humanized Communication in Retail
PoC (Push To Talk to Cell) technology allows corporate cell phones to become radio communicators, replacing walkie-talkies that can be used by store employees and security personnel for communication in seconds.
To achieve humanization with customers, the team needs to share information and collaborate with each other, such as from the stockroom to the sales floor, to know if the item a customer is looking for is still available in the store or if reservations need to be made.
This instant contact can only be made through PTT technology, which not only promotes more practical management and ease for employees but also allows them to solve problems quickly on their own. Additionally, everything is recorded in the program, which can be listened to as many times as necessary, both on PC and through the app.
Curious about accelerating the humanization of your retail business?
