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Leadership consists of guiding the team through practical knowledge and skills, which require a lot of proactivity and innovation. In retail commerce, you can find various types of leadership, and it’s essential that each one is developed to improve team communication.

Leadership is essential for helping make decisions, especially for managers who seek to become good leaders. In day-to-day operations, this becomes more visible through multiple leadership, which is the combination of various leadership styles within an organization.

Therefore, we’ve separated some leadership tips to help you observe the type of leader that exists in your company and also encourage employees to have an interest in evolving and becoming a standout figure within the team.

Liberal Leadership

team in meeting

Known by the expression “laissez-faire”, it happens when the leader doesn’t directly interfere with team decisions. This way, it allows them to generate more autonomy and confidence in carrying out activities, and thus acts as a facilitator who creates guidelines and rules to be followed in processes.

Autocratic Leadership

a person filling out a form, and a suit observing with a serious expression

One where the leader is an authority within the company, whose opinion and decision are the only ones that matter, taking actions without listening to the opinions of their collaborators. This leadership model is not very effective and is not well-regarded by the team.

Democratic Leadership

team debating in front of a laptop

All employees participate in decision-making stages, and all tasks and responsibilities are well distributed within the team. It’s one of the most desired leadership models among employees, providing a healthy and collaborative corporate environment.

Horizontal Leadership

team high-fiving in celebration

It’s a model where everyone leads and gives input to make decisions together. It increases team engagement, as everyone feels like an important part of the company. It’s very similar to democratic leadership because it also creates a more collaborative environment.

Coach Leadership

two women talking while seated, one speaks and the other observes

A leader who stimulates and encourages their team, shares experiences, and provides daily training, creates more trust with employees and helps them develop behavioral skills and emotional intelligence.

Situational Leadership

A man with a clipboard fills out information, while the woman seated in front of him responds

Attitudes and decisions are adapted according to the different scenarios the team deals with, meaning each situation will have a direction to be solved and forwarded to the team.

Humanized Leadership

a man and woman shaking hands

It’s the one that considers the person, the human side, what goes beyond fulfilling the function, acts with more empathy and concern for the physical and mental well-being of the employee, guiding alternatives to maintain well-being in the workplace and also in team capacity.

How Does Technology Help Multiple Leadership in your Store?

To improve communication and unite these leadership styles by sector, learn about PTT technology and have a radio communicator on your corporate cell phone, optimize your team’s time, and ensure more technology and innovation in processes. Visit BiPTT’s website and learn more!

Also read: Technology and retail: 6 tips to digitize your store


What types of leadership exist in your store?

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